Apple hires venture capitalist Josh Elman to help improve App Store discovery

Apple has employed Josh Elman, a distinguished venture capitalist and former vice chairman of product at stock-trading app Robinhood, to help it improve iOS app discovery within the App Store. Elman introduced the information through his Twitter account on Monday, saying he’s additionally leaving his function as a board associate on the agency Greylock Partners and as a board member of distinguished tech firms like Discord and Medium.

Elman becoming a member of the App Store crew might help improve the iPhone maker’s relationship with builders after a quite tough 12 months through which Apple’s stewardship of the App Store has been referred to as into query by critics, rivals, and regulators. For occasion, Elman is beforehand a board member of and investor in Houseparty, the chat app acquired by Fortnite creator Epic Games.

Epic is at present suing Apple over the removing of Fortnite from the App Store, and that’s solely one in every of many controversies Apple has weathered over the past 12 months. Another is an ongoing European antitrust investigation.

Apple extra just lately prolonged an olive department to the app improvement group by saying a brand new small enterprise program earlier this month that may lower its normal 30 % App Store fee in half for builders making lower than $1 million per 12 months. The firm has additionally tried to compromise with a lot of app builders, most prominently Hey e-mail shopper creator Basecamp, and tech rivals like Microsoft over complaints with sure App Store restrictions.

Elman doesn’t point out whether or not he might be working in any respect on developer relations, however he does say he might be centered on serving to “customers discover the best apps for them.” Regardless, given his standing within the VC and software program industries and his skill to determine apps earlier than they develop into multibillion-dollar companies, Elman is bound to present some useful perception into the subsequent massive iOS apps on the horizon.

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