Apple quietly stops selling Bose, Sonos and some Logitech gear — only Apple audio remains

Apple simply made its rivals disappear — in its personal retail retailer, anyhow. As Bloomberg experiences, the corporate has abruptly stopped selling Bose, Logitech, and Sonos audio merchandise, together with the favored Bose noise-canceling headphones that may virtually actually be a direct competitor to the headphones that Apple has repeatedly been rumored to be able to announce someday this 12 months.

When you go to discover a product just like the Logtech Ultimate Ears Megaboom speaker or these Bose headphones, you’ll discover messages like these as an alternative:


But Google’s cache exhibits these merchandise had been on sale as late as mid-September, if no more just lately. Here’s a pair examples from September fifteenth:



As a results of the removals, the Apple Store’s “headphones and speakers” product web page now consists solely of Apple’s personal units, with no rival producers to be discovered. And Bloomberg experiences that Apple workers have been informed to take away these merchandise from bodily retail cabinets as nicely.

Bose and Logitech each confirmed to Bloomberg that Apple will now not promote their audio merchandise.

It’s not the primary time that Bose merchandise have disappeared from the Apple Store, and the final time was pretty temporary, however it’s a much bigger blow to Bose now — the corporate now not has its personal rival shops in purchasing malls around the globe, so it was relying no less than partially on Apple’s shops filling that position. Logitech nonetheless sells all types of different equipment within the Apple Store, together with keyboards and cameras, however Bose and Sonos don’t produce other classes to supply.

Until now, Apple appeared largely joyful to hold some competing equipment in its shops, and let the very best product win. I ponder what modified?

Apple is extensively anticipated to carry a {hardware} occasion later this month, and rumors recommend it would occur on October thirteenth.


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