Boxing Day bots: Threats to e-commerce and how to stop them

Black Friday might solely be simply behind us, however already the Boxing Day gross sales might be entrance of thoughts for retailers wanting to finish 2020 on a excessive. And it’s important for retailers to discover and reap the benefits of each alternative this vacation season, particularly on-line. Last 12 months, Brits spent £100 billion throughout the vacation procuring season. With coronavirus miserable in-person procuring alternatives and greater than 4,200 shops closing within the UK alone throughout 2020, the retail business has had to remodel as we ditch our vehicles for our keyboards.

Yes, this does current a incredible alternative for retailers in that there are new audiences who might be receptive to on-line procuring in a method they could not have been earlier than. What’s extra, consumers might discover that they’re shopping for extra issues on-line than they’ve prior to now, e.g. groceries and toiletries. Retailers have an opportunity to win the loyalty of consumers who’ve by no means thought of or engaged with services or products like theirs.


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