Facebook wants the NYU Ad Observatory to quit collecting data about its ad targeting

Facebook wants a New York University analysis mission to cease collecting data about the social platform’s political ad-targeting, The Wall Street Journal reported.

The Ad Observatory, a mission of NYU’s engineering college with greater than 6,000 volunteers, makes use of its AdObserver browser extension to scrape data from political advertisements proven on Facebook. But Facebook says the program is violates its phrases of service, which bar scraping.

A Facebook official despatched a letter to the Ad Observatory researchers October sixteenth, saying that “scraping tools, no matter how well-intentioned, are not a permissible means of collecting information from us.” The letter additionally threatened additional enforcement motion if the mission didn’t shut down and delete the data it has collected, in accordance to the WSJ. The firm might change its personal code to block the NYU workforce from collecting additional data, a Facebook spokesperson instructed the WSJ.

The NYU group found this week that Facebook was not labeling all political advertisements to present who had paid for them as its personal disclosure guidelines require, BuzzFeed News reported.

Last month, Facebook unveiled a listing of recent provisions it was placing into place to attempt to stave off election interference in the November third US presidential election. It stated it will cease taking political advertisements for every week earlier than the election, would put a voter info middle at the prime of customers’ Instagram and Facebook feeds, and would labels to deceptive posts about election outcomes.

Facebook didn’t instantly reply to an electronic mail from The Verge in search of remark.

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