Counterfeit merchandise are a multi-billion-pound on-line trade. Footwear and clothes are the commonest locations manufacturers combine their emblems and logos, making them a few of the most closely copied gadgets in the world.
According to the Organisation for Economic Co-operation and Development (OECD), footwear accounted for 22% of the complete worth of counterfeit items seized by customs in 2016 with clothes coming in second at 16%. While many people have seen these items being bought at avenue markets throughout the world, a lot of it has now shifted on-line, valued at USD$590 billion per 12 months in accordance to the OECD.
Counterfeited items decrease the worth of their authentic counterparts. They are infamous for being created from cheaper supplies, with decrease qc and sometimes contribute to wider legal actions. Brands try to fight counterfeit merchandise internally by focusing on unauthorized merchants individually. Besides being troublesome, it’s a time-consuming and costly course of.
About the writer
Andrius Palionis is VP Enterprise Solutions at Oxylabs
Web scraping is a extra environment friendly resolution that mixes extremely subtle knowledge methods with automation to constantly monitor the presence of a brand on-line.
With the golden quarter now upon us and seasonal procuring occasions like Black Friday and Christmas quick approaching, it’s essential companies take motion to protect the integrity of their manufacturers. Here is what they will do:
Web scraping: a strong resolution
Web scraping makes use of “robots” – scripts that crawl the web and extract knowledge from a whole bunch of internet sites in seconds. It’s a strong method to receive giant quantities of uncooked public data that may then be cleaned up and analyzed by consultants to extract insights. In the case of counterfeit items web scraping can scan the web to discover websites promoting pretend variations of branded merchandise. Traditionally, this was a really labor intensive course of – bodily visiting the markets and warehouses the place these merchandise are being bought. Web scraping retrieves this data in seconds.
Here’s a quick abstract that outlines the way it’s executed:
Define web site targets and make use of proxy options
Identifying goal web sites holding priceless public intelligence is the important first step in web scraping. Web scraping logic is then constructed, considering web sites’ particular use and acceptance of HTTP headers and/or proxy, in addition to the HTML structure.
Proxies that leverage AI and machine studying will modify knowledge requests to given web sites in an “intelligent way”, decreasing the complexity of this course of. All web sites are coded otherwise, and clever instruments adapt to the altering web sites’ construction so as to extract the knowledge in an environment friendly method with elevated success price.
Create key phrases/search phrases
Prior to conducting the scraping course of, it’s important to outline any key phrases that might be utilized by the scraping mechanism to discover the knowledge for extraction. Since discovering out who sells designer replicas is pretty simple, that is principally an easy course of.
Keywords that embrace brand names, merchandise varieties and particular fashions are important to scraping the knowledge required for the following steps. Examples embrace “Rolex Dive watch”, “Gucci Dionysus bag” or “Ray-Ban Wayfarer”.
Compile web site and counterfeit product data
After the knowledge is scraped it wants to be sorted, analyzed and arranged to decide what counterfeited merchandise are being bought and by whom.
Once a listing of unauthorized merchants is compiled, the subsequent step is to file a DMCA for every web site promoting the counterfeited merchandise or use different authorized cures which might be out there and relevant to successfully reply to the recognized misuse.
Report recognized web sites to engines like google
The last step requires reporting requests to the largest engines like google like Bing, Yahoo and Google to take away the websites from their index. Removing the web sites signifies that potential clients won’t ever discover the gadgets except they’ve a direct hyperlink.
Successful web scraping is simpler mentioned than executed
While web scraping could seem easy, the precise process isn’t. Web scraping is a posh course of that requires detailed technical information to carry out efficiently. Fortunately, the trade has come a great distance by way of instruments that crawl the web in actual time to extract knowledge in an environment friendly method.
In addition to scraping for counterfeit gadgets, web scraping can also be important for acquiring publicly out there data, equivalent to pricing data, monitoring the competitors, discovering competitor’s inventory and transport data, monitoring client sentiment, monitoring social media mentions for manufacturers, and way more.
Scrape now for greater earnings during the golden quarter and past
The golden quarter is synonymous for retail occasions equivalent to Black Friday and the build-up to Christmas, as customers capitalize on probably massive reductions on must-have gadgets.
The prime quality workmanship of branded items is a giant draw for a lot of clients nonetheless knockoffs are more and more taking a chew out of this market share.
Methods trying to sniff out these distributors utilizing handbook methods are expensive and ineffective. Web scraping is the most technologically superior method to root out these unauthorized merchants. The use of this revolutionary expertise can assist take away these websites from the web guaranteeing that retailers are ready to pretty compete during the busiest buying and selling intervals of the 12 months.