Microsoft’s advertising and marketing tagline for the Xbox Series X and Xbox Series S is “Power Your Dreams,” and the latest Xbox advert, a short film by Thor: Ragnarok director Taika Waititi, takes the tagline to a entire new degree.
The advert takes place in a “dream incubation lab,” the place a lady performs an Xbox Series X earlier than being guided into a dream state. She then explains her goals, that includes issues like a neon-outlined bunny hopping by a forest and a flying whale in house, all of which seem on-screen.
That’s fairly customary dream stuff, when you ask me. But ultimately, the girl goals that a big Master Chief in house DJs utilizing a whole Halo ring. That could be sufficient to solidify this as a fairly odd industrial, however the lady then reveals that Master Chief is, in truth, a cat, after which cat-Chief takes off his helmet and begins dancing. I can’t say I’ve ever dreamed something fairly like that.
If you ask me, although, the advert matches proper in with a number of the others Microsoft has used to assist promote its new consoles. One, launched in October, featured actor Daniel Kaluuya flying by ever-changing digital worlds. The firm’s vacation industrial options canine dreaming that they’re dropping grenades at Master Chief’s toes and taking part in Minecraft collectively. Maybe Master Chief truly being a DJ cat isn’t so bizarre in any case.