Netflix is testing a programmed linear content material channel in France, Variety reported. The channel, referred to as Netflix Direct, will likely be obtainable to Netflix streaming subscribers and can present content material from its current streaming library in a linear format, very similar to cable and broadcast TV stations do.
“Maybe you’re not in the mood to decide, or you’re new and finding your way around, or you just want to be surprised by something new and different,” Netflix stated in a assertion saying the brand new service. It selected France for the launch of Netflix Direct as a result of conventional TV is “hugely popular” there, and other people “just want a ‘lean back’ experience where they don’t have to choose shows,” the corporate stated.
Netflix Direct rolled out in some components of France November fifth, and can develop to extra components of the nation subsequent month. According to Variety, Netflix has about 9 million subscribers in France.
Netflix has examined different alternate options to its normal streaming choices, launching a “Shuffle” button in August to permit customers to randomly scroll by means of really useful viewing choices. With Netflix Direct, all viewers on the channel will likely be watching the identical programming on the identical time.
The streaming large noticed a sharp enhance in its enterprise initially of the coronavirus pandemic; in the primary two quarters of 2020 it added 26 million subscribers— practically as many because it added for all of 2019.