China's answer to Black Friday is rapidly turning into an online Las Vegas

Singles Day 2020 is already the biggest shopping event in history

After breaking Black Friday and different gross sales data final yr, Alibaba has doubled down on Singles Day this yr by beginning the annual sale a full ten days early on November 1 and introducing digital anchors to reply buyer questions on 24/7 livestreams.

The Chinese ecommerce big holds its 11.11 Global Shopping Festival, or Singles Day because it is broadly recognized, yearly on November 11 and final yr the event introduced in $38bn in gross sales.

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