TikTok is reportedly testing longer, three-minute videos

Brevity is the soul of wit — and the guts of TikTok — however the firm desires to see if giving individuals the flexibility to report longer videos is one thing its creators wish to discover.

The firm is reportedly rolling out the flexibility to report videos as much as three minutes in size, in line with social media marketing consultant Matt Navarra. Navarra tweeted a screenshot of the replace, which notes the function is nonetheless in early entry phases. The Verge has reached out to TikTok for extra info.

Currently, TikTok permits all creators to add videos as much as a minute in size. It’s confirmed to be a profitable size — longer than a Vine, shorter than most YouTube videos. The constraint of discovering methods to make one thing humorous inside 60 quick, candy seconds is a part of what makes TikTok work. Not having to focus greater than a minute of consideration on one video and with the ability to simply flip to the subsequent proper after is a welcome function in a world dominated by longer content material.

Three-minute videos on TikTok really feel like a miniature reproduction of YouTube, again when YouTube videos had been shorter than 10 minutes. Will this fill the area left by Quibi’s demise? Three minutes is numerous time. It might permit for full film trailers or make-up tutorials — issues which can be discovered as a rule on YouTube.

Look, it won’t be the worst factor — individuals had been upset when Twitter doubled the size of a tweet from 140 to 280 characters, however that’s principally labored out effective. Still, trepidation is warranted. Short videos outlined TikTok — I’m undecided I wish to sit by somebody’s three-minute recap of Riverdale simply because they’ve the flexibility to take action.

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