Amazon is turning Audible into a true podcast app, but it’s got a long way to go

Audible is turning into extra of a podcast app. The firm introduced as we speak that its catalog now accommodates 100,000 free podcasts which might be already obtainable on different streaming platforms, together with Pod Save America, This American Life, and Conan O’Brien Needs a Friend. The exhibits are actually obtainable by the app and can quickly present up on Audible’s podcast touchdown web page. Listeners received’t want a subscription to entry these exhibits. This transfer units Audible up to compete extra earnestly towards Spotify and Apple Podcasts, the 2 largest names within the area, in addition to different, smaller rivals.

Audible, which is owned by Amazon, launched a new subscription plan known as Audible Plus in August, which supplies listeners entry to Audible’s authentic audio content material at a cheaper month-to-month value. The catch is that they don’t obtain credit to obtain ebooks that aren’t already free in Audible’s catalog. With these further, freely obtainable exhibits, Audible is bulking up its podcast choices and making its app a place the place its listeners can fulfill all their podcast wants, apart from different companies’ unique exhibits.

Still, Audible has a long way to go to attain the dimensions of Spotify and Apple Podcasts. Spotify says it has a minimum of a million podcasts obtainable to listeners, and Apple says it has 1.5 million. Although Audible’s authentic items of content material quantity round 11,000, it’s nonetheless considerably behind within the quantity of content material it affords. This is a begin, although, and presumably the corporate will proceed rising what its listeners can entry as its journey to audio content material domination continues.

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