Apple is hiding a smile behind its new mask emoji

Apple rejected sticker apps that promoted mask-wearing, but it’s reinstating them now

Two Apple builders have been given the inexperienced mild to advertise mask-wearing with their stickerpack apps for iOS, after beforehand receiving rejections from Apple that urged they have been making “inappropriate references to the COVID-19 pandemic.”

Here’s how this story started:

How may a pleasant sticker carrying a masks be an inappropriate reference to COVID-19, significantly when Apple has its very personal mask-wearing emoji? That was the query on my thoughts, so I reached out to Apple yesterday.

This morning, Apple replied that not solely does the corporate not have any guidelines about mask-wearing stickers, but that each of those examples are completely OK — and each builders have since confirmed that Apple has authorised their apps.

It’s not fairly clear why they have been rejected to start with, but Apple says it’s been cautious solely to let medical establishments and official well being businesses point out “COVID-19” of their app names or metadata (which opportunists may attempt to get their apps to look increased in search). Both Apple and Google have insurance policies designed to verify COVID-19 searches level to apps that may truly provide help to defend your self.

These explicit apps are the *Chef’s Kiss* and Emoji Me Animated Faces Kids apps, in case you’re curious.

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