South Korean large company Samsung Electronics has change into the quantity 5 within the Best Global Brands 2020 record introduced by Interbrand, a global model consulting firm, with its largest-ever model worth of $62.3 billion.
Samsung noticed a 2% rise in model worth from $61.1 billion in 2019 to $62.3 billion this 12 months. Samsung has damaged into the global top 5 for the primary time after reaching quantity six within the record of Best Global Brands in 2017.
The analysis, protecting the the interval between 1 July 2019 and 30 June 2020, sees Apple retaining its top spot once more and was adopted by Amazon as its model worth had elevated by 60% to $200,667 million.
Microsoft’s improve in worth ($166,001 million) helped it attain the third spot, overtaking Google because it has moved out of the top three for the primary time since 2012.
A press launch from Interbrand stated, “the top 10 rounded out with Coca-Cola (#6, $56,894 million), Toyota (#7, $51,595 million), Mercedes-Benz (#8, $49,268 million), McDonald’s (#9, $42,816 million) and Disney (#10, $40,773 million).”
Even as tech brands dominated the top spots, social media and communication brands have fared nicely within the surveyed interval, with Instagram (#19), YouTube (#30) and Zoom (#100) getting into the rankings for the primary time.
Tesla has re-entered the rankings at #40 with a model worth of $12,785 million, having final appeared within the Best Global Brands desk in 2017.
Spotify (#70), noticed its model worth improve by 52% to $8,389 million – leaping 22 locations within the rating, whereas Netflix rose to #41 with a 41% improve to $12,665 million. “Business models have played a role in this success, with 62% of double-digit risers relying on significant subscription model businesses,” the press launch added.
Luxury brands drop
The Covid-19 understandably has had impact on global companies. Brands like Zara (#35) and H&M (#37) have fallen by 13% and 14% respectively, with each dropping at the very least six locations on this years’ rating. After two years because the top rising sector, luxurious brands took a success in 2020, with all however one model worth (Hermes #28) falling between 1-9%.
“Leadership, engagement and relevance are three consistent themes we are seeing as brands try to navigate the rapidly changing business landscape,” stated Charles Trevail, Global CEO, Interbrand. “They are the keys to unlock results in the current crisis, building customer confidence and business resilience. By setting out powerful ambitions and pursuing them with courage and conscience, brands can help us lift our heads, make sense of chaos, and see beyond it, championing a new decade of possibility.”