How Exhibitors Can Move More Attendees Closer to Buying
Q. What’s the single, biggest change exhibitors can make to move more prospects closer to a buying? A. Exhibiting firms can make their most credible, “main differentiating benefit” the most obvious, prominent (aka BIG) message in everything they display, give away, or discuss. Problem: Exhibiting staff rarely get to have a pivotal role in creating
Read More »